Hotel Brands & Ratings: Quality Control In The World of Lodging
Ideally, a hotel brand implies a high measure of familiarity and consistency — a reassuring impression of quality, strength, stability, reliability, and overall trustworthiness. By itself, a hotel brand’s image and reputation are assets to you — both in making recommendations to your clients and in booking space. Hotel brands also represent a readily accessible inventory of rooms with predictable standards. You can make reservations easily, obtain competitive prices, and be assured that you’ll receive the commissions you deserve.
Coming up, we will take a look at lodging tiers. These include Luxury, Upscale and Mid-scale, as well as Full Service, Select Service, and other property lodging types. But first, let’s look at the various rating systems that can help you judge the quality of a hotel property.
The Star System
In most countries, there is no standard for “Five–Star.”
Because it’s so subjective, every hotel can call itself a “Five–Star,” every dining experience “superb.”
There’s a rich array of rating systems, but the best share a common trait: They make unbiased value judgments, providing insight on what lies behind the advertising claims. And because most of them are truly independent, these rating systems have high credibility.
Hotel Brands and Ratings in Different Countries
Certain countries maintain their own official ratings system, including Australia, Austria, Belgium, Britain, France, Greece, Indonesia, Italy, Mexico, The Netherlands, New Zealand, Spain, and Switzerland. The United States and Canada currently have no such rating system.